NIFS Healthy Living Blog

The current COVID-19 pandemic is unlike anything most have experienced in their lifetimes. The dangers of this virus are still real and need to be taken seriously. Even though it seems monotonous, it is important to recognize the importance of wearing a mask and maintaining physical distancing, because at times it seems the public is becoming numb to these terms.

We know that many people are still working from home as we are at the one-year mark of shutdowns. We all want to reach a sense of normalcy sooner rather than later. But with new stressors of the inability to “unplug” from work, balancing work within family life, and keeping businesses afloat that rely on in-person transactions for revenue, these times are arguably more stressful now than they have ever been.

What Is Wellness and How Can NIFS Help?

Wellness is the act of practicing healthy habits daily to attain better physical and mental health outcomes so that instead of just surviving, you’re thriving.

We want to encourage you to eat, exercise, and sleep like we are not in a pandemic. Plan a routine, eat on a schedule, set aside a time to increase your heart rate, and rest.  

We offer virtual personal and small-group training options as well as nutrition coaching to create your very own personal action plan. Our trainers can work with you at a time that is convenient for you from the comfort of your own home. In addition to tailored workout programming, we also offer a variety of group fitness classes livestreamed on Zoom weekly.

Why Is Prioritizing My Wellness Important?

Numerous areas of your lifestyle tie into your overall wellness. Those areas include social connectedness, exercise, nutrition, sleep, and mindfulness. Every single one of these aspects impacts your physical and mental health. To starts, consciously make one or two simple and healthy choices each day. Go on a walk, try new food, or call a family member or friend. Making small changes daily can lead you to a better-rounded and well-balanced lifestyle during the current pandemic. 

Implementing new habits that you look forward to can make a positive impact on your life. By consciously making the daily choice to be well, your actions will lead you on the path toward reduced stress, positive social interactions, and optimal wellness.

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NIFS wants to help provide you with the tools you need to be well both physically and mentally. Our facility is open with sufficient distancing, mask-wearing policies, and additional cleaning measures in place. However, we understand that in-person is not the best way we can serve everyone at this time. NIFS is meeting you where you are to support your wellness. If you want more information about online classes or online training please contact us today at 317-274-3432 ext 262 or by email.

Let us help you positively impact your well-being.

This blog was written by Payton Gross, Group Fitness Coordinator and Barre Above Instructor. Learn more about the NIFS bloggers here.

Let’s face it: building your own workouts isn’t always the easiest thing to do. Sure, you probably strike gold a few times a year and the exercises you choose seem to be flawless, from the balance of muscle groups worked to the flow of the routine that you get into. There is nothing better than having that program that just seems to get the job done.

What Workout Program Should You Use When You’ve Taken Time Off from Training?

But let’s say that life happens and you took an extended time off from training due to school, work, or some other important reason (pandemic maybe?). So what now? Where do you go from here? The go-to for many individuals would be to jump right back into the same program they were doing before their long layoff. It worked great for them before their break, so it must be the best way to resume activity, right? More than likely, this might not be the most ideal situation to set yourself up for future success. When your body has become detrained from a long layoff, you run the risk of overtraining—which could possibly lead to those nagging injuries that linger throughout your rebuild process.

Find a Program That Balances Pushing and Pulling

To me, a GREAT training program is a delicate balance of “pushing” and “pulling” exercises. The general consensus of the “push-pull” method is that you alternate (or superset) upper-body push movements (for example, bench press, shoulder press) with upper-body pull movements (for example, bent-over rows, pull-ups). Even the great Arnold Schwarzenegger used this method to pack on loads of muscle when he was at the apex of bodybuilding. Now, are you Arnold? No. Are you trying to look like Arnold? Also no (more than likely). Below you will find another interpretation of the “Push-Pull” method that may better fit those who are restarting their exercise routine, or those who are looking to switch up their programming.

Benefits of Full-Body Workouts

As I mentioned before, the push-pull method often refers to two upper-body exercises from opposite muscle groups (for example, chest and back). The superior version (in my opinion) of this would be to couple either an upper-body push exercise with a lower-body pull exercise, or an upper-body pull exercise with a lower-body push exercise (see table below). This type of full-body workout allows for two main benefits:

1. Ample rest time is allowed: While the upper body works, the lower body rests (and vice versa).
2. There is potential for reduced soreness: Instead of hammering one muscle group for a ton of exercises, a more gradual stress is applied to the muscles over multiple workouts. It could also be a great option for returning to exercise or resistance training.

Movement Examples

If you think this type of workout might be what you are looking for, give it a shot. Choose one exercise from column 1 and one exercise from column 2. Alternate those two exercises for the desired number of reps and sets. When finished, either choose one exercise from the same two columns OR switch it up and choose one exercise from column 3 and one exercise from column 4. Remember, the ultimate goal is to match each push movement you perform with an opposite pulling motion.

Adjust Your Program Periodically

As with most workout structures, adding wrinkles into the program every so often will allow you to continue the muscular adaptations that are occurring and keep you engaged. That could mean an adjustment to the number of reps, sets, or rest periods you are currently using, or simply choosing different exercises. The ways that you can tweak this kind of program are endless, and I believe that with great effort, you will see positive changes in whatever physical adaptation or change you are after.

This blog was written by Alex Soller, Athletic Performance Coach and NIFS trainer. To find out more about the NIFS bloggers, click here.

Low-back pain is an issue with so many people who are spending entire days sitting to do work. Stretching and mobility work will help ease the lower-back pain, getting the muscles to relax and loosen. Here are some moves to get loose and then start to strengthen the core to keep the pain away.

Cat-Cow/Child’s Pose Mobility Move

Start on your knees with hands under your shoulders, with your toes curled. Using your breath, inhale; then exhale as you tuck your chin toward your chest; and round your low back toward the ceiling. Think about pushing your belly button to the sky. Inhale back to your start position, then exhale looking up slightly and dropping your belly button toward the floor. You are thinking of tilting your hips downward. Inhale back to your start, but reach your hands in front of you, extending the arms and flattening your feet. On your exhale, drive your hips back and enjoy the nice long stretch from your arms through the low back.

Go slowly with your breath for 4–6 rounds. If one position feels good, stay for a few breaths. You can do this multiple times a day and up to every day.

Bird Dog

Start on your knees with hands under your shoulders, with your toes curled. Extend one arm ahead of you and the opposite leg behind you. Think of someone pulling your arm forward and pulling the heel of the extending leg into the wall behind you. Hold for a 5 count. Do not be surprised if your balance is off. (If it is, it’s easy to fix by closing your eyes). Come back to the start position and switch to the opposite arm/leg combination.

Hold each side for a 5 count, with easy breathing. Do up to 5 per side most days of the week.

Plank

Start on your elbows and knees, with the body forming a nice line from your ears to your knees. Think of keeping your glutes tight, and bracing your abs. Build your hold up to 1 minute. If that is too easy, extend your legs and form a line from your ears to your ankles. Think of the same holds, breathing easily. Work up to 1 minute. Then add sets.

NOTE: many people with weak cores will feel some low-back soreness. If this occurs, do a body check: are you in a good line? If so, stay in the plank only until you feel discomfort. Try the other exercises listed and build up your core strength, slowly.

You can do this most days of the week but remember that all muscles need rest and recovery to get stronger.

Heel Touch

Lying on your back, bring your feet up with your knees at 90 degrees. Flatten the low back and keep it flat. Exhale and lower one leg until the heel touches the floor, raise back to start, and repeat on the other side. You may be surprised that it’s easier to keep flat on one leg. Keep working to get the sides even. Do 6–10 on each side. You can do this most days of the week, but remember that all muscles need rest and recovery to get stronger.

There you go! Start (re)building your core with these moves. Stay in a pain-free range and use the exercises that you can do first, and then build to the more challenging ones later.

This blog was written by Kris Simpson BS, ACSM-PT, HFS, personal trainer at NIFS. To read more about Kris and the NIFS bloggers, click here.

Let’s be real: a health journey is not always linear and not always easy. Sometimes it can be overwhelming and mucky. What do you do? Where do you start? What if you backslid and need to get back on track? There is so much to health, right? If you try to fix it all at once, you might become overwhelmed and at a greater risk of failure.

Small Actions That Will Have a Big Impact on Your Health

Start with the things that seem small but make the most impact on your health.In this blog I identify five areas that will give you the biggest results for your efforts. Spoiler alert: none require silly supplements, tummy wraps, or popular diets such as Keto or Paleo.

Get 7–8 hours of sleep each night.

Sleep is our body's cheat code for restoration, rebuilding, and recovery from all of the sources of stress. You can eat all the nutritious foods in the world and exercise for hours, but if you are not sleeping, hormone imbalance starts working against you and halts your physical goals.

Fun Fact: A study at UC San Francisco found that those who sleep less than 5 hours are 4.5 times more likely to develop the common cold compared to those who sleep 7 hours. So hit the hay and keep infection at bay! Your body will thank you later.

Manage stress and mental health.

We all have stress. It’s important to manage the stress instead of using negative coping mechanisms, such as overeating, sleeping all day, isolating ourselves, and falling into the “I can’t change this” trap.

YOU CAN CHANGE THIS. You can get through this, and you can manage the stress in your life. Coping has its place in the health cycle, but ultimately, we want to shift into the “stress management” part of the cycle sooner rather than later. Coping is when we put up with the stress, live with it, and accept that it’s just the way it is (nothing can “lessen” the stress). Managing stress is when we try to lessen the stress by adjusting our thoughts and actions; we find a way to make it better. Examples include music, therapy, exercise, time management, making lists, saying “no,” nature, yoga, meditation, stepping away from toxic relationships, and doing a hobby.

Start dialing in on your nutrition.

What we eat fuels our physical, mental, emotional, and social health. Because of this, nutrition can get a bit complicated sometimes. So, start with small but significant changes and build from there. My suggestion is to start by practicing the 80/20 rule and having a consistent meal pattern.

So what does 80/20 mean? We all know it’s important to eat nutritious, whole foods. But what about those foods we love that aren't necessarily the best for our physical health but are good for our mental and social health (such as sweets, chips, pizza, eating out with friends, holiday food, etc.)? It’s unrealistic to cut these foods and events out of our lives—let’s be real, we have all tried this and failed. It's time to find a balance, one that will still keep you on track for hitting your health and fitness goals.

Here are the #dEATS: 80% of your food intake should be from nutritious, whole foods such as fruits, vegetables, lean proteins, legumes, whole grains, and high-quality dairy (if you’re not lactose intolerant). The other 20% of intake (calorie intake) should be from the foods you love and can't live without, but maybe aren't the greatest for your physical health. Use this 20% when going out with friends once a week, enjoying a sweet treat every other day, or grabbing a small bag of chips to compliment your chicken sandwich.

If you have a calorie goal, track these calories and make them part of your regimen to meet your daily caloric goal. If you do not have a calorie goal, practice portion control. Regardless, be sure to have a consistent meal pattern (3 meals and 2 snacks daily). Remember, there is more to health than just our physical bodies. The two other realms of health are mental and social. Food plays a big role in all three realms that make up health. Therefore, you must have a food plan that meets the needs of all three.

Increase your daily steps or non-exercise activity.

Get up and moving. I know it’s hard to do this, especially for those with desk jobs. But take a 10–15-minute break to walk in place, stretch, and do some deskercise. If you can get out and take a walk with some coworkers during the day or your family at night, do that! This gets your body moving and your metabolism going. You may be surprised at what some extra movement does for your mental and physical health.

Exercise 150–300 minutes per week.

Aside from trying to move throughout your day, plan to exercise 150–300 minutes each week. This exercise should be moderate to high-intensity. Be sure to consult a personal trainer if you are unsure what is best for you. Find something you enjoy and start there.

Incorporate Changes to Your Routine and Then Build on It

These are some starting points. Pick a few and get started. Do not overcomplicate this. No, you do not need a fad diet. No, you do not need a ton of supplements. No, you do not need to overcomplicate the timing of meals or workouts. These BIG FIVE are some of the most important things you can do to improve your health. What you need is to find a routine with all five of these points and build consistency over time. Once these become a part of your everyday life, you can dig deeper into other things, such as supplements, meal timing, and specific exercise movements.

As always, NIFS professionals are here to help! Reach out if you need help implementing any of these big 5 health improvements.

This blog was written by Sabrina Goshen, NIFS Registered Dietitian. To learn more about the NIFS bloggers, click here.

Let me ask you a question. Have you ever hit a plateau in the weight room when it comes to increasing strength? What about when it comes to increasing power output (vertical jump, short distance sprint)? Well if you have, you are not alone. I know I have hit plateaus in the past and it can definitely be frustrating when you are not able to get past it.

The question I always asked myself was, “What am I doing wrong now?” Well it wasn’t necessarily that I was doing anything wrong. I followed the basic recommendations for strength gain (that being 2–6 sets of 2–6 repetitions). I used to follow those parameters religiously because that’s what I had learned early in my undergrad classes. What I didn’t know is that there are virtually endless ways to get past that plateau. I share my favorite here.

Traditional Strength Training

Let me first describe what strength really means. Strength is essentially how much force a person can exert—or to simplify that, how much weight a person can lift. Traditional strength training is lifting a certain amount of weight, typically about 80–95% of your 1-rep max by 2–6 sets of 2–6 repetitions (NSCA, 2016).

Tempo Training

Tempo training is essentially lifting a certain amount of weight for a certain amount of time. What I mean by this is that I can manipulate the amount of tension I want during each rep by how long I have my athletes either lower the weight or bring the weight back up. This type of training has been found to elicit more strength and power output gains than traditional strength training (Dolezal, 2016).

I can have my athletes train at two different types of tempos that will essentially give me the outcome that I desire, whether that be more strength gains or more power gains. The first tempo would be more eccentric based (lowering the bar during a squat, lowering the bar during a bench press, etc.). I typically have my athletes lower the bar for about 3–5 seconds and then explode up. The parameters I use, and that have been found to have the best results, are about 65–85% of their 1-rep max for about 3–4 sets of 3–6 reps (Dolezal, 2016).

The second method of tempo training I use is velocity-based training. This essentially means I have my athletes perform a certain amount of reps as fast as possible. This type of training has been proven to increase both strength and power output in both athletes and the general population (Banyard, 2019). Performing 3–5 sets of 3–5 repetitions at about 50–70% is enough to elicit these changes.

The Verdict: Which Strength Training Method Is More Effective?

In my opinion, tempo training is a much better tool to use versus traditional strength training. The reasons are that with traditional strength training, you really have to make certain you stay within the parameters. With tempo training, there is more freedom in how you train, as well as the additional benefit of improving power output and strength, whereas traditional training does not really increase power output (Banyard, 2019). If you’d like a more technical explanation of why tempo training is better, let’s meet up at NIFS!

This blog was written by Pedro Mendez, CSCS, FMS, Health Fitness Instructor and Strength Coach at NIFS. To learn more about the NIFS bloggers, click here.

If you are like most people who enjoy lifting weights, you probably have worn a weight belt or own a cool one that helped you get that new squat max deadlift PR, But did you really NEED it? Most of the time we follow what we see others do, which is fine, but remember: everyone is different, and you could be slowing down your own progress by cinching that belt on extra tight every time you feel the need to go heavy.

What Exactly Is That Weight Belt for, Anyway?

A weightlifting belt serves to assist in creating more intra-abdominal pressure. The belt provides the lifter reinforcement when they breathe-brace or create pressure in the torso by exhaling and contracting the abdominal wall before externally loading the spine (picking up the weight). However, if the lifter does not breathe-brace, and instead tries to create pressure by tightening the belt too much and or bulges the abdominal wall out to touch the inner ring of the belt to feel secure, the abdominal pressure is significantly less, stability of the truck and spine is decreased, and now that weight belt is more of corset (a fashion statement) than a lifting tool.

Am I Saying You Should Stop Using a Weight Belt?

No. If you do not have trouble bracing and lifting without a belt up to 80 percent of your 1-rep max, you can stop reading. However, try testing your ability to breathe-brace first, before you determine your need for a weight belt. You can even put this breathe-brace activity into your warm-up to make sure everything is good to go.

The Breathe-Brace Test

Supine

1. Lay flat on your back with legs bent and feet flat on the floor. Place one hand on your belly, and the other on your chest. Take about four deep breaths. The air can be inhaled through the nose and exhaled through the nose, or in through the nose and out the mouth through pursed lips. On each inhale, use your belly to make the hand on it rise as high as you can (hopefully higher than the hand on your chest). When you exhale, blow out as much air as you can while pulling your belly in tight (the belly hand should sink toward the floor).
2. Once you have done four deep breaths, take one more, and this time when you exhale, as you blow the air out and the belly hand sinks toward the floor, contract your abdominals (you may even notice a tilting of your rib cage down toward your belly button) as you use your belly to push the air out. If you can stiffen your abs without bulging your belly out, you’ve got it!

Prone

1. Lay flat on your belly with legs straight. You will need something soft to place under your belly (an ABMAT or folded towel) because it will replace your hand in this method.
2. You can place your hands down at your sides, long above your head, or use them as a rest for your forehead.
3. Similar to the supine method, take about four deep breaths. While inhaling, push your belly out to feel the mat underneath you. When you exhale, blow as much air out as you can by pulling your belly in tight away from the floor.
4. Finally, take one more breath in. This time, as you blow out and pull your belly away from the mat, contract your abs. You may again notice your rib cage tilting down slightly toward your belly button.

This breathing method is encouraged by yoga enthusiasts, but is very effective in the weightlifting realm as well.

Once you have mastered the method on the ground, try doing it while standing. Then take it to the lifting platform or rack. You will notice over time you have more stability, and less spinal flexion and extension throughout heavy lifting, and you are now strengthening the muscles you need to brace and stabilize your spine before using a weight belt. Mastering your breathing and core control will make it easier to find the correct tightness on your weight belt when the time comes.

Don’t Use a Belt to Work Around a Problem

Lastly, we all should have the goal to move without assistance from any sort of crutch or brace, and a weight belt should not be used to work around a problem simply to lift heavy. Work on your breathe-brace skill, and you may only need your weight belt for those big-time lifts, and of course to show off occasionally!

This blog was written by Keith Hopkins, MS, MA, CSCS, USAW. To read more about the NIFS bloggers, click here.

I wish I had a dollar for every time a coach has said to me, “That athlete has stiff hips,” or “That athlete folds over at the waist,” etc. So how do I help an inefficient athlete with stiff hips? I use simple hurdle stretches that train my athletes to bend.

Many times it’s an athlete with long legs and a short torso. I wish I was more consistent in hurdle stretches with my athletes, but in the perfect coaching world, I would use them at every strength workout and have an extra set of hurdles near the practice fields/courts for use before practices.

Hurdle stretches are great because you can complete four to six stretches in less than five minutes. A hurdle stretch routine is helpful before and after activity. It’s also great for efficiently training a large group of athletes if you have 10–12 hurdles separated into two different lines of 5–6 hurdles.

Set-up some hurdles at NIFS and take yourself through these drills to loosen up those “stiff hips.”

This blog was written by Michael Blume, MS, SCCC; Athletic Performance Coach. To learn more about the NIFS bloggers, click here.

Did you know that cardiovascular disease is one of the leading causes of death? According to the CDC, heart disease is the leading cause of death for men, women, and people of most racial and ethnic groups in the United States. One person dies every 36 seconds in the United States from cardiovascular disease. About 655,000 Americans die from heart disease each year—that's 1 in every 4 deaths.

It’s because of this fact that the American Heart Association (AHA) has poured millions into heart research and producing guidelines to help people not only manage heart conditions but prevent them, too. One initiative by the AHA that has been around is the Life’s Simple 7 for heart health. Life's Simple 7 is defined by the American Heart Association as the 7 risk factors that people can improve through lifestyle changes to help achieve ideal cardiovascular health. Let’s take a look!

Life’s Simple 7

1. Manage blood pressure. High blood pressure can put strain on your heart, arteries, and kidneys, leading to heart disease and stroke. Both exercise and nutrition can help here. Nutritionally speaking, be sure to watch your sodium (salt) intake, keeping your intake at 1,500–2,300mg per day. Also, eat plenty of fruits and veggies to get fiber!
2. Control cholesterol. When cholesterol levels are high, plaque buildup causes clogged arteries. This also leads to stroke and heart disease. For healthy cholesterol levels, it is important to manage total fat intake and eat a balanced diet. Fat intake should make up about 20–35% of total calories. Of those fats, be sure that the bulk come from unsaturated sources, such as olive oil, avocado, nuts, and seeds. 
3. Reduce blood sugar. Everything we eat turns into sugar (aka glucose), but glucose is most readily available in the carbohydrates we eat. Our bodies use this glucose for energy. Now, carbohydrates and glucose are important! However, just like everything else, we want to find a balance. Chronically high levels of blood glucose can be damaging to the heart, eyes, nerves, and kidneys. If you struggle with high blood sugar, be sure to consult your Registered Dietitian, Primary Care Provider, and Endocrinologist. The team can come up with a care plan to manage your blood sugar.
4. Get active. Living an active life comes with far more benefits than just heart health! But for heart health, it is recommended to exercise 150–300 minutes per week at a moderate intensity level. Outside of that time, be sure to stay active by going on walks, doing yard work, taking “standing breaks” from sitting down, and stretching.
5. Eat better. A balanced and nutritious diet is always a game changer. The things we put into our bodies matter. When you eat a nutritious diet, you are giving your body one of the best weapons to combat cardiovascular disease. This goes both ways, though; when we eat junk a majority of the time, we are opening the gates to a plethora of chronic diseases.
6. Maintain a healthy weight. To be honest, I wish this said “maintain a healthy body composition.” Current research shows that body composition (fat mass and lean body mass) is far more indicative of risk for chronic disease than total body weight. Maintaining healthy body fat levels and adequate lean muscle mass reduces the burden on your heart, lungs, blood vessels, and skeleton.
7. Stop smoking. Cigarette smoking is one of the leading risk factors for cardiovascular disease. If you do smoke, consider sitting down with your healthcare team and coming up with a plan to quit. Like everything, this is absolutely your choice, but do be aware that smoking drastically increases your chances of heart disease.

Take It One Step at a Time

Now, if you are anything like me, you may be thinking “that is not ‘simple.’” Trust me, I agree. That is my only critique of these guidelines. It is not that simple. These things take work and time; I do not want to downplay that. My suggestion is to pick one at a time and work on it. Then, once you have that down, move on to another. Keep repeating this until you feel like all your bases are covered and heart-healthy lifestyle habits are in place.

NIFS Can Help

As always, NIFS professionals are here to help! We have certified personal trainers to assist in getting active (step 4); a Clinical Registered Dietitian who can assist with eating better (step 5) and blood sugar, blood pressure, and cholesterol control (steps 1–3); a weight-loss program for step 6; and health coaches to help with navigating lifestyle steps to stop smoking. All of these can, in turn, lead to healthier cholesterol, blood sugar, and blood pressure levels (steps 1–3). Please reach out if you need anything! We are here to help keep you and your heart healthy. 

This blog was written by Sabrina Goshen, NIFS Registered Dietitian. To learn more about the NIFS bloggers, click here.

Love to workout and need a date idea for Valentine’s Day? We have just the workout for you!

• AMRAP in 30 seconds followed by a 1-minute rest after each exercise
• Equipment: 2 “heavy” dumbbells, 2 “light” dumbbells, and a yoga mat
• Total Time: ~ 20 min

Circuit #1

• Dumbbell Thruster (squat with an overhead press)
• Glute Bridge (option for dumbbell on hips)
• Russian Twist (option to add dumbbell)
• Alternating Side Lunge with Forward Shoulder Raise

Repeat circuit twice

 Circuit #2

• Renegade Row (push-up on dumbbells with alternating single-arm row)
• Dumbbell Floor Press
• Burpee
• Forward Lunge (option to add dumbbell)

Repeat circuit twice

Spread the love and share this workout with your Valentine!

This blog was written by Payton Gross, Group Fitness Coordinator and Barre Above Instructor. Learn more about the NIFS bloggers here.

I am amazed at how many times I have heard and continue to hear people try to make a point by saying “they say,” as if just making that statement somehow makes whatever follows true. It would seem, based on how frequently people claim “they” say something, many of the advancements of human civilization somehow can be traced to the research done at the University of They. However, searching through PubMed and other science journals, I have never found a listing for the University of They. Hmm!

We’re Being Bombarded by Questionable Fitness Products

As we are bombarded by the seasonal fitness, diet, and wellness commercials on TV shows, I marvel at the the sheer worthlessness of the products, diets, and books they promote with a straight face. They ignore the realities of physiology, systems biology, and biomechanics in their quest to separate you from your money. Timing is critical for their quest. The post-holiday period, when people feel bad about the weight they have put on, is the time to strike. Also limited daylight, cold weather, and people being housebound give their commercials even more impact. They know spring is coming and customer motivation will melt with increasing temperatures and longer daylight hours. The commercials and online promotions become a blizzard of ego-seeking missiles.

Listen to a Fitness Insider About TV and Internet Claims

To help you stay objective and perhaps save some money and time, I offer the following account from someone on the inside of the fitness industry:

Jose Antonio, PhD, is a noted nutrition researcher and commentator whose work often appears in bodybuilding publications. Because of this connection, more “serious” researchers frown on his work and are not shy about criticizing him. At a National Strength & Conditioning Association conference several years ago Jose Antonio was a featured speaker, and the audience filled a large room with a lot of other PhDs ready to attack him. They considered him a white-coat sellout for an industry of questionable ethics and therefore guilty by association. I made a point of attending this reenactment of the gunfight at the OK Corral, just for the fireworks.

Dr. Antonio was ready and disarmed the would-be attackers by simply stating that he was a responsible scientist doing the best he could to keep the industry from crashing the guardrails of reason whenever he could. But what he said next has stayed with me for all these years and has had a tremendous impact on how I view the fitness industry. Antonio stated that the fitness industry is a lot smarter than we are about how to separate us from our money. They know that the motives for fitness, weight loss, and wellness are linked to the ego, and that rational decision-making can be turned off like a light switch if the right “hot button” can be pushed. They focus on claiming that whatever they are selling will make you bigger, faster, stronger, thinner, or prettier—quicker. He said if they get your attention with one button, your resistance is weakened and you will start to reach for your charge card. If they get two hot buttons, its a done deal.

TV and online promotions have a set pattern. They use the pattern because it works. It begins with an attention-grabbing headline/claim that seems too good to be true. That is followed by a “story” that you can identify with and a statement of validity usually connected with science or medicine. Testimonials from people just like you quickly follow. Depending on the media, TV ads will “call for action” very quickly. Online promotions take more time and sell at a slower pace. Both forms rely on “limited-time” discounts and add-ons to push the viewer to a quicker purchase commitment.

If It Seems Too Good to Be True…

Now, you are armed and ready to resist. Just remember: if it seems too good to be true, it probably is. If you feel drawn to a headline or claim, ask yourself why. What hot button did they find? What outcome do you desire?

Question whatever science is offered, and the credentials of their “white-coat” spokesman. Pause long enough to research the concept. You will be better informed to make a decision, and your ego-driven emotions will have an opportunity to cool down.

If you’re still interested after a break, go back and look at it again, only this time from a calmer and more centered place. At least now, the ad that created urgency will not have the same emotional grip making your fingers clutch your charge card. The buying decision will come from a calmer place.

And finally, when you hear... “And they say...”, ask who “they” are!

This blog was written by Rick Huse, NIFS Health Fitness Specialist. To find out more about the NIFS bloggers, click here.